The Importance of Public Relations

The Importance of Public Relations Public relations professionals do more than draft press releases and build relationships with key media representatives. They must also be familiar with the attitudes and concerns of consumers, employees, public interest groups, and the community in order to establish and maintain cooperative working relationships. In … Continue reading

Why You Need PR

Why You Need PR Getting the word out about your product or service should always be a priority. AL LAUTENSLAGER | NOVEMBER 16, 2003 Q: Why is public relations important for my company? A: According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the … Continue reading

MWV’s Packaging Matters™: Enhancing Reputation With Thought Leadership

MWV’s Packaging Matters™: Enhancing Reputation With Thought Leadership Historically known as a materials supplier and forestry company, MWV, in partnership with Edelman, developed a thought leadership platform to help redefine itself as a packaging solutions company for industries such as health care, food services, consumer packaged goods and more. MWV … Continue reading

Helping Find One’s Executive Presence

Helping Find One’s Executive Presence BY SEAN NEARY PUBLISHED JULY 14, 2015 Helping Find One’s Executive Presence The old adage “image is everything,” is especially important for today’s CEOs.  The way a corporate leader presents themselves has a profound impact on how a company is viewed. A CEO with confidence … Continue reading