MWV’s Packaging Matters™: Enhancing Reputation With Thought Leadership

MWV’s Packaging Matters™: Enhancing Reputation With Thought Leadership

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Historically known as a materials supplier and forestry company, MWV, in partnership with Edelman, developed a thought leadership platform to help redefine itself as a packaging solutions company for industries such as health care, food services, consumer packaged goods and more. MWV wanted to study why packaging matters — or should matter — to brand owners, retailers and consumers alike.

The aptly named annual research, Packaging Matters™, examines the impact packaging has on shopping behavior, how it influences product satisfaction and how it motivates consumers in global markets to behave in different ways. Packaging Matters™ illustrates MWV’s longstanding commitment toward consumer insights-driven packaging development in the industry.

Now in its third year, MWV uses Packaging Matters™ data to help brand owners better understand consumers’ relationship with packaging. This helps brands improve their product packaging, which increases consumer satisfaction and builds brand loyalty.

MWV’s Packaging Matters™: Enhancing Reputation With Thought Leadership